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Privacy

Privacy Policy

Last updated: 07-01-2026

This Privacy Policy explains how Guideways.ai collects, uses, stores, and protects personal data when you use our website, products, and services.

1. Who we are

Guideways.ai
Lange Viestraat 2b
3511 BK Utrecht
The Netherlands
Email: info@guideways.ai

Guideways.ai operates globally and complies with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

2. Scope of this policy

This policy applies to:

  • Visitors to the Guideways.ai website
  • Users who submit forms or download gated content
  • Subscribers to our services
  • Future registered users with login access

This policy does not cover third-party websites linked from our site. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

3. Personal data we collect

We may collect the following categories of personal data:

a. Information you provide directly

  • Name
  • Email address
  • Company name
  • Job title
  • Account or subscription details
  • Information submitted via forms or contact requests

b. Automatically collected data

  • IP address
  • Browser type and device information
  • Usage data and interactions with the website
  • Cookie and tracking data, as described in our Cookie Policy

c. Subscription and account data
If you subscribe to our services, we may process data required to manage access, billing, and support. Payment processing details are handled by third-party providers and are not stored by Guideways.ai unless strictly necessary.

We do not intentionally process special category data such as health, genetic, or clinical data.

4. How we use personal data

We process personal data for the following purposes:

  • Providing and maintaining our website and services
  • Managing subscriptions and user accounts
  • Responding to inquiries and requests
  • Delivering gated content and resources
  • Improving website performance and user experience
  • Marketing and business development activities, where consent is given
  • Proactive sales outreach and account follow-ups for business development purposes, based on our legitimate interest in growing our B2B services
  • Meeting legal and regulatory obligations

5. Legal basis for processing

Under GDPR, we rely on the following legal bases:

  • Consent, for marketing communications and non-essential cookies
  • Performance of a contract, for subscriptions and service delivery
  • Legitimate interest, for website security, analytics, and business operations, and direct B2B sales and marketing outreach
  • Legal obligation, where required by law

6. Marketing communications

If you sign up for updates, gated content, or subscriptions, we may send you relevant communications. You can opt out at any time using the unsubscribe link in our emails or by contacting us directly.

7. Data sharing and third parties

We may share personal data with trusted third-party service providers, including:

  • Analytics providers: Google Analytics, LinkedIn
  • Marketing and CRM platforms: HubSpot
  • Referral campaign platforms: Viral Loops
  • IT and hosting providers: TransIP

These parties process data on our behalf under appropriate data processing agreements. We do not sell personal data.

8. International data transfers

As we operate globally, personal data may be processed outside the European Economic Area. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses.

9. Data retention

We retain personal data only for as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law or contractual obligations.

10. Your rights

Under GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request data portability
  • Lodge a complaint with a supervisory authority

To exercise these rights, contact us at info@guideways.ai.

11. Security measures

We take appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or misuse. This includes secure hosting, access controls, and regular reviews of our data practices.

12. Cookies

We use cookies and similar technologies as described in our Cookie Policy. You can manage your preferences at any time via our cookie consent tool.

13. Changes to this policy

We may update this Privacy Policy to reflect changes in our services, technology, or legal requirements. The most recent version will always be available on our website.

14. Contact

If you have questions about this Privacy Policy or how we handle personal data, contact:

Guideways.ai
Email: info@guideways.ai