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Cookies

Cookie Policy

Last updated: 07 January 2025

This Cookie Policy explains how Guideways.ai uses cookies and similar technologies on its website, what types of cookies we use, and how you can manage your preferences.

1. Who we are

Guideways.ai
Lange Viestraat 2b
3511 BK Utrecht
The Netherlands

Guideways.ai operates globally and processes personal data in accordance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

2. What are cookies

Cookies are small text files placed on your device when you visit a website. They help the website function properly, improve user experience, and provide insights into how the site is used. Cookies may be set by Guideways.ai or by third parties whose services we use.

3. Types of cookies we use

a. Strictly necessary cookies

These cookies are required for the website to function properly. They enable core functionality such as security, network management, and access to protected areas. These cookies cannot be disabled.

Examples include:

  • Cookie consent management
  • Authentication and session management (including future login functionality)

b. Analytical cookies

These cookies help us understand how visitors interact with our website, so we can improve performance and usability. Data is collected in aggregated form.

We use:

  • Google Analytics

Analytical cookies are only placed with your consent.

c. Marketing and tracking cookies

These cookies are used to track visitors across websites and platforms to measure campaign effectiveness and deliver relevant content.

We use:

  • HubSpot
  • LinkedIn Insight Tag

These cookies may collect information about your browsing behavior, including visits, interactions, and conversions. Marketing cookies are only placed with your explicit consent.

4. Cookies related to forms, gated content, and logins

Guideways.ai uses forms and gated downloads, and user accounts. When you submit a form or access gated content, cookies may be used to:

  • Remember your preferences
  • Associate website activity with your user profile
  • Support secure access and authentication

These cookies are used only where necessary or where you have provided consent.

5. Third-party cookies

Some cookies are set by third parties that provide services on our website. We do not control these cookies directly. For more information, please consult the privacy and cookie policies of:

  • Google
  • HubSpot
  • LinkedIn

6. Managing your cookie preferences

We use Cookie Script to manage cookie consent. When you first visit our website, you can choose which categories of cookies you accept. You can change or withdraw your consent at any time via the cookie settings available on our website.

You can also manage cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

7. Legal basis for processing

Under GDPR, we process cookies based on:

  • Consent, for analytical and marketing cookies
  • Legitimate interest or contractual necessity, for strictly necessary cookies

8. Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our services. The latest version will always be available on our website.

9. Contact

If you have questions about this Cookie Policy or how we process personal data, please contact us at info@guideways.ai.